Client input

You describe what you need and expect from the project outcome.

Visual research

We share different styles, references and designs – brand questionnaire is completed.

Project estimate

We send a project quote and timeline with a full breakdown of costs.

Workshop

Depending on which package you choose, a 90-minute or half-day strategy session to ensure that all work that we create is in line with your goals and objective.

50% of the overall fee due

To secure our time and commitment to your project.

Round one

We present three different visual concepts for the outcome. This stage concerns the idea and is illustrated throughout with references.

Your feedback

We make sure we are translating all feedback into the next round of visuals.

Round two

You choose your favourite route; we refine the visual style and layout to create the final direction to guide future designs. At this stage, you will already know the direction of your brand’s layout, typography, look and feel and colour.

Presentation

We present logo, colour, and type pairing options. We then develop final design options based on the concept you have chosen.

Your feedback

Finessing

After you have chosen the final designs we present alternative mock-ups. We show how everything looks so you can be sure the design is right for you. We finalise the guidelines.

Testing

Through mockups, for both print and digital, we visualise how your branding elements work and function in real life.

Your feedback

Fine tuning

After the testing stage, we work with your feedback to make final adjustments to how your brand works in real life, for example, within banners and printed material to ensure you have time to feedback, and are fully content with the end results.

Remaining 50% of the overall fee due

Packaging

Art working and collating everything into clearly labelled folders with lots of care and attention to detail.

Delivery session

Final work and user guides are shared during an in-person or online delivery session, live or pre-recorded. Here, you’ll have the opportunity to ask any questions, find out where everything is and learn how to publish the design work. You’ll also have the chance to ask for any final minor changes to the design work, which we may make if there’s still a budget, or we will quote accordingly for any additional work that falls out of scope. If it’s recorded, we will send you the files so you can refer back to them.